The Doula Element provides a professional service and is therefore dedicated to the privacy of you and your family. From May 2018, the General Data Protection Regulation (GDPR) requires all businesses small and large to make it clear how we use your data, why or how we have the legal right to use it and for how long we can use your data. We need to demonstrate how your rights to privacy are upheld and in regard to the information you share that you consent to its use and are able to withdraw consent at any time.
Should you keep these switched on, data collected about you may include your computer or device browser type and version, IP address, your operating system, where your visit to the website was referred from, how long you stayed on the page, your geographical location, and any patterns arising out of your use of the website.
When you visit https://thedoulaelement.co.uk we use a third-party service, Google Analytics, to collect standard internet log information and details of visitor demographics including the number of visitors to site pages on The Doula Element. This collection of data may include your IP address, browser type and version, your operating system, where your visit to the website was referred from, how long you stayed on the page, and the frequency and patterns arising out of your use of the website and your geographical location. This information is only processed and collected in a non-identifiable manner. More information can be found here: https://support.google.com/analytics/answer/6004245?hl=en
As part of the opt in for our e-newsletter, The Doula Element will collect some personal data from you. The Doula Element use that personal information for reasons which may include; sending information you have requested, contacting you if we need to obtain or provide additional information you have requested or is necessary as part of our service, to update records or check information we hold is correct and sometimes we may share information of events and offers. We don’t sell, lend, hire or trade email lists with other organisations. We use a third-party mail list builder, MailChimp for our newsletter and use the statistics provided by MailChimp about user behaviour to help us monitor and improve our e-newsletter for service users. For more information, please see MailChimp’s privacy notice. You can unsubscribe to The Doula Element’s e-news by clicking the unsubscribe link at the bottom of any of The Doula Element emails or by replying to an email you have received from The Doula Element.
When you complete a booking form or contact form for a service provided by The Doula Element website or contact The Doula Element via Facebook, Whatsapp, text message, email or other electronic communication, your name, address, email and contact number and other personal information will be stored in our form handling system, Formidable. For the administration and record keeping of the services provided to you, we have a legal basis for these processes to ensure effective communication with service users. Please be assured that we do not share your personal details with any other company without your consent.
The Doula Element provides face-to-face and online services, and in relation to these services The Doula Element may process the personal data that you provide. This data may include your name, address, contact details, partner’s details, children’s details, details of your medical notes or status, and other personal information if you provide them to The Doula Element. The Doula Element will need your prior consent to use your partner’s or children’s information which is limited to name, contact number and estimated due date or birth date) to include this in our data in order to provide a service to you.
Insurance and Legal Purpose
The Doula Element may process your personal data where it is necessary for the creation, proceeding or defence of legal claims, whether in or out of court. The Doula Element may also process your personal data if deemed necessary for the purposes of obtaining or maintaining insurance or managing other business risks. In both cases, the legal basis for this processing The Doula Element’s legitimate interests, in the protection and assertion of legal rights, and the protection of The Doula Element from risks.
Third party partners and marketing
We will never provide your data to third parties for the purposes of marketing, or selling you goods and services.
Website: The Doula Element’s website is provided by WordPress. More information here:
Social Media: The Doula Element has a presence on Facebook, Instagram and Twitter. More information:
Electronic data storage and email communication
The Doula Element subscribes to G-Suite and the use of the apps within it including document and email facilities https://cloud.google.com/security/gdpr/
The Doula Element uses Samsung applications on a mobile device to collect data as described in this policy and store documents and emails. http://www.samsung.com/uk/info/privacy/
Non electronic communication and data storage
Hard copy non-electronic documentation are stored in a locked filing cabinet when not in use.
Storage and removal of Personal Data
The Doula Element will store and use your data for no longer than is absolutely necessary. Most insurers will require information to be held in the vent of a claim under UK law within six years of the event. As part of The Doula Eleemnt’s commitment to the safety of your data, The Doula Element will retain any personal data shared with The Doula Element which may include information on services provided and communications electronically and in note form for six years after the end of our contract of services.
The Doula Element are committed to ensuring you have the right to access, remove or amend your data. More information can be found here for your rights: https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/
GDPR provides the following rights for individuals:
- The right to be informed
- The right of access
- The right to rectification
- The right to erasure
- The right to restrict processing
- The right to data portability
- The right to object
- Rights in relation to automated decision making and profiling.
You are entitled to view, amend, or delete the personal information The Doula Element hold. Email your request to nikki@theDoulaelement.co.uk or complete the contact form